A first-of-its-kind Apple TV+ takeover for the launch of Prehistoric Planet, one of the year's biggest titles. This involved a mix of creating and overseeing the creation of over 75 assets, all posted in one week.

The campaign required innovative thinking to consistently churn out non-repetitive and engaging content, as well as extreme attention to detail. These posts became some of Apple TV+’s top performing assets across platforms.

My role: Leading a team of creatives from initial campaign concept ideation to overseeing design, copy, and concept for every asset made.