Mark Ronson created a docuseries about the crazy history and undeniable impact of the tools that revolutionized the way we experience music. We brought fans into the world of sound creation by helping them play DJ themselves using only native social features.

Using one of Ronson’s original tracks, we built a multi-part IGS that allowed users to create the track with Mark by tapping through–adding the effects as they went building up to one final, fun product.

My roles:

Concept ideation, campaign look + feel, social media strategy, talent marketing shoots, overseeing production of each asset