The Copper Studio was an experiential marketing campaign created to spread the word about Kit and Ace through touring the United States and Canada in a fully renovated Airstream. We launched at Coachella, took part in SXSW, had a presence at NYFW and popped up in almost every major North American city.

I was personally responsible for all content strategy, from which route we would take for optimal visual opportunities, to who we would connect with and cover for our digital magazine and media channels in each city, to what physical content pieces we would display in the airstream.

I lived on the road with the project for over three months as a project manager and content creator – overseeing the production of all content, conducting interviews, styling photoshoots, hosting influencer events and handling blown out brakes and burnt out engines when necessary.